Workflow Engagement with an Agency

How an agency’s cohesive workflow can better user interactions

When ideas begin to form, there is always a trajectory they must take before they have that first breath of life. In web design and development, the tug and pull of creation should embody a workflow structure to ensure a website can possess an impactful and innovative digital presence. More specifically, when websites are created with an agency, the blueprint to move concepts from point A to point B, can be found within that workflow process and an agency’s guidance.

A workflow ensures that an organized and purposeful strategy for a project’s final creation is achieved to attain a cohesive, frictionless result.

Every Piece is Purposeful

To create a website that is centered around the user, tracking the elements of a workflow is crucial, and every existing exchange of ideas between a company and an agency is just as crucial as any other step.

The first step of any process is to conduct a strategy session between an agency and the company. It is vital to gage what the company’s story and identity holds, client requirements, and data. From here, an agency can research and begin to plan just how to develop those key factors.

A strategy then, must begin to hold shape. The goals of what should be achieved for a client’s website is also brainstormed in this project-planning step. An agency can develop the content that is needed to ensure the company’s identity stays authentic, but also leaves room for innovation. This roadmap is the connecting vein to the creation of content.

More Than Merely Design and Development

When the elements of analysis allow room for content creation, a wireframe needs to be structured. A wireframe is the bare bones of how a website or webpage will be structured, typically without any design elements.

An agency can use this skeleton base to form calculated design decisions in the following steps. However, within the pulled back layer of this structure, an agency should keep the ideas and plans integral to the brand’s identity, even if it does intend to hold a refreshed iteration.

When the development of design begins, and a much more concrete rendition is formed, user interface(UI) plays a fundamental role, because user interaction will determine both the digital success of a brand, as well as for the agency creating this experiential design.

In the development phase, client feedback is crucial for an agency. Here, any tweaks and suggestions should be noted and implemented. Yet, this is not the only step in which feedback is welcomed. Working with an agency is a collaborative process and agencies should embrace revisions and flexibility for that final launch.

Workflows Attain Multifaceted and Agile Methodologies

There are different approaches to workflows that agencies can utilize to work best for them. Agile methodology is used by 71 percent of organizations for project management.

Agile methodology follows the same blueprint of any workflow: mapping of ideas and strategy, taking in brand suggestions, application, implementation, and development. An agile approach however, welcomes change in development through collaboration and does not seek permanence during production with a singular, straightforward plan.

An agile workflow also implements sprints during the process, which is a certain timeframe in which a particular task must be completed. Typically, a scrum master, or team leader, sets those sprints into motion for project team members to complete. Both the agency and brand benefit by remaining vocal and open during these sprints to create a visually appealing experience.

ArtVersion’s Agile Workflow Approach

The four pillars that the agency Artversion implements in their design ensures that a website is not just merely design and the way it looks, but the deeper levels of identity building, user engagement, and empowerment.

Within the stages of a workflow, different modes of design can be implemented. Iterative, contextual, conceptual, and experiential design are the tools and outcomes used when there is flexibility and agility in a workflow method.

Ideas should remain dimensional, dynamic, and moving forces. A strong workflow with an agency can guarantee an engaging, ground-breaking experience.

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