Creating User-centered Products Design by Utilizing Continues Discovery Method

2 min readDec 7, 2022

Continuous discovery is a powerful approach to understanding customer needs and creating user-centered products. It involves gathering data from customer interviews, customer feedback, and other sources to gain insights into customer behavior and preferences. Continuous product discovery can be a daunting task for you or your team — but with the right tools and processes in place, it doesn’t have to be. Here are some tips for getting started with continuous product discovery:

Set up customer interviews

Conducting customer interviews is one of the most effective ways to uncover user needs and gain deeper insights into what your customers are looking for in a product or service. Make sure you have an established process for conducting customer interviews that includes documenting objectives, questions, interviewees, results, and follow-up actions.

Create user-centered design

User-centered design is a process of designing products and services with the customer in mind. It involves understanding customer needs, developing product features that meet those needs and testing products with customers throughout the development process.

Leverage technology & data sources

Continuous product discovery requires an agile approach to gathering up-to-date customer insights — and leveraging technology can make it easier to collect data from various sources more quickly and efficiently. Investing in tools such as customer feedback forms, surveys, analytics tools, and other customer intelligence platforms can give you access to high-quality data faster than ever before.

Adopt a Product-Led mindset

Product-led organizations are focused on understanding customer needs and creating user-centered products that best meet those needs. This approach requires a deep commitment to using customer feedback and data to inform product decisions, as well as embracing agility to respond quickly to changing customer demands.

By following these tips for getting started with continuous product discovery, you can ensure that your organization has the tools and processes in place to gain valuable customer insights and create user-centered products. Continuous product discovery is an iterative process — so keep testing, learning, and improving as you go!




ArtVersion is a creative agency and a collaborative team of strategists, designers and developers based in Chicago, IL. View our work at